FSG Festival 2016

Client FSG Involvement Branding, Graphic Design, Print Design

FSG festival is the Finland’s gymnastics festival which takes place every four years. Averaging over 1300 attendees, it was clear to the organizers that they were in need of a graphic identity. I was tasked to create a brand that aligned with the festival’s joyful motto: “Come together and make memories”

My Approach

As the lead designer of the FSG Festival I was responsible for the execution of every asset from start to finish. During a year of planning, I branded the entire conference. Every detail from the billboards to the the socks, to the pins, posters and brochures were my responsibility. I worked closely with the core organizers and for many of them I was the first designer they'd met or worked with. I had the pleasure of introducing and explaining my design concepts and processes.