Europe's first conference dedicated to the Rust programming language. Rust is a general purpose programming language sponsored by Mozilla Research. It is designed to be a "safe, concurrent, practical language", supporting functional and imperative-procedural paradigms. The first conference took place in Berlin, our second in Kyiv and the third edition of RustFest will take place as a two-day event in Zurich, Switzerland.
My role as the UX/UI designer was to provide branding for Europe’s first Rust conference. My process included user research to define our target audience. Processing the data into quantifiable findings. My process included planning, sketching and wireframing a brand from scratch and then constant testing in order to verify the findings gathered from the research. Once the brand and platform created I was also responsible for all advertising and the print design on all the conference's merchandise.